Kraft Heinz is partnering with sustainable packaging technology company, Pulpex, to develop a paper-based, renewable and recyclable bottle made from 100% sustainably sourced wood pulp.
Innovating in its ketchup bottle, Heinz is the first sauce brand to test the potential of Pulpex’s sustainable paper bottle packaging for its condiment line.
According to Kraft Heinz, this collaboration is the latest step in the company’s journey to reduce its environmental footprint. It says the collaboration aims to advance the company’s sustainable packaging ambitions, as it aligns with its goal to make all packaging recyclable, reusable or compostable globally by 2025. It’s also an innovation that Kraft Heinz says will help it achieve zero greenhouse gases. emissions by 2050.
Heinz and Pulpex are developing a prototype to test how the “cutting edge” innovation could be used for Heinz tomato ketchup bottles and other packaging formats in years to come.
Current data from Pulpex indicates that the carbon footprint of Pulpex bottles is significantly lower than that of glass and plastic, bottle by bottle. Once used, they are also expected to be widely and easily recyclable in waste paper streams.
“Packaging waste is an industry-wide challenge that we all need to do our part to address,” said Miguel Patricio, CEO of Kraft Heinz. “That’s why we are committed to taking steps to explore sustainable packaging solutions across our brands at Kraft Heinz, giving consumers more choices. This new Heinz bottle is an example of how we apply creativity and innovation to explore new ways to provide consumers with the products they know and love while thinking sustainably.
Kraft Heinz says the next step in the process will involve prototype testing to gauge performance before testing with consumers and bringing the bottle to market.
“We hope to bring this bottle to market and be the first sauce brand to offer consumers this choice in their purchasing decisions, as many consumers today are looking for more sustainable packaging options,” said Rashida La Lande, vice -Executive Chairman and Global General Counsel, and Director of Sustainability and Corporate Affairs at Kraft Heinz. “We look forward to continuing to discover more sustainable packaging for our beloved and iconic brands.”
Scott Winston, CEO of Pulpex, said, “We are thrilled to be working with Heinz to bring our patented packaging technology to such a famous name in food and we are excited about the potential of this collaboration.
“We believe the possibilities for paper-based packaging are enormous, and when global names like Heinz embrace this kind of innovative technology, it’s good news for everyone – consumers and the planet.”
The pulp-based bottle would become the newest option available to Heinz Tomato Ketchup fans, joining the recyclable Heinz “iconic” glass bottle and plastic bottle, as well as plastic squeeze bottles with their 30% recycled content. (available only in Europe) and 100% recyclable caps.
Pulpex, a partnership between alcoholic drinks giant Diageo and venture capital management firm Pilot Lite, launched in 2020. Backed by Diageo, it tested a paper-based bottle for Johnnie Walker whiskey in the year last and will produce packaging for companies such as Unilever and PepsiCo.