Pit Viper injects’ 90s nostalgia into new mountain and beach bike clothing


This article was produced in partnership with Pit Viper

Take the antivenom — Pit Viper strikes again. The fun-loving brand has been killing him with its insanely rad retro glasses since 2012, while snake charmering the crowd with irreverent stunts (watch Jim York jump a limo through a motorhome) and unconventional sweepstakes. (have we already found who won the 1996 Thunderbird Racecar?). But Pit Viper isn’t over yet, announcing its expansion into mountain biking gear and clothing known as the LXIX collection. (Yes, it’s 69 in Roman numerals. You can always count on a very powerful insolence.)

Pit Viper’s new LXIX MTB jerseys are made with UPF + 50 fabric for sun protection.

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“Sunglasses and t-shirts only cover half of your body,” says Spencer Harkins, Pit Viper brand manager. “Black MTB shorts and jerseys are boring. We are here to have fun. That’s why the team enlisted Whit Boucher, a longtime friend of founder Chuck Mumford, to lead the creative development and design of LXIX. The new collection marks a slight change from existing Pit Viper clothing, which was limited to ultra-casual t-shirts and party supplies, now introducing exclusive high-end clothing that can be worn on mountain bikes or ride on the mountain. DJ booth.

“Needless to say, I was thrilled with this opportunity,” says Boucher. “To express yourself fully creatively is a rare opportunity, and I am extremely grateful for it. Before joining Pit Viper, Boucher spent nearly a decade at Strafe Outerwear, an Aspen-based winter sportswear company (he was actually the company’s very first employee), from customer service to design and marketing. Last May, the fruits of Boucher’s labor as a Pit Viper “key player” came to life with a collection of technical mountain gear called High Speed ​​Off Road.

The new LXIX range from Pit Viper
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Whit is an avid saddle rider (“Better than being hooked on hookers and cocaine, right?”), So designing a technical line like the first version was a no-brainer. “The materials for high-speed off-roading are really what I think sets our product apart,” he explains. “Many years on the bike have made me very picky about fabrics that really work well on a range of critical mountain biking criteria. This included checking for lightweight fabrics that wouldn’t be warm or bulky, especially those that had a stretch element to allow dynamic movement. But ultimately, sustainability was the top priority. “Whether you like it or not, if you ride, you’re going to eat shit every now and then,” he continues. “Me? I dine on the doo-doo all the time. So I needed to find a cloth that could tick all the boxes and personally I think we found it!”

With the slogan “Be Fast, Have Fun”, the performance-oriented mountain bike line turns to the trails with a series of unisex downhill pants, MTB shorts, t-shirts, cycling jerseys and bibs. , and moisture-wicking tank tops for men and women. The bottom is made from a blend of nylon and spandex and is packed with comfort-enhancing features like laser-cut ventilation on the thighs, hidden pockets and an adjustable hook-and-loop waist system. The jerseys are made of UPF + 50 fabric for extra sun protection.

PSI Shirt and Short Short with designer Whit Boucher (left).

PSI Shirt and Short Short with designer Whit Boucher (left).

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Once again this week, Pit Viper released Coco Bronze, a summer line of tank tops, t-shirts, shorts, swimwear and bikinis for men and women, all designed with patterns directly influenced by the ’90s, which Boucher developed in alongside the Artistic Director of Pit Viper. , Joël Bender. Coco Bronze’s overall aesthetic draws inspiration from several different points of inspiration: Wider, chunkier cuts refer to Japanese streetwear and the designer’s youthful clothing, while bright colors and flashy geometric graphics are reminiscent of the original Nike Challenge Court clothing from the 90s.

What are the pieces that give you the most vertigo, according to Boucher? “One thousand percent of Boba t-shirts and tank tops are made from US-grown Supima cotton,” he says. “It has a comfortable, classic t-shirt feel, but also incredible elasticity, and the fit is loose, boxy, and vintage; it’s the must-have everyday t-shirt. Think of your dad’s used shirts, but without the pit stains. And of course there is a chest pocket for your Pit Viper sunglasses.

Pit Viper Coco Bronze

Pit Viper Coco Bronze line with Mankini & Boba t-shirt for men

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Since it’s midsummer, Boucher also offers the Super Stretch Men’s Mankini (available in black and PV’s signature two-tone orange and purple) for its close-to-skin feel that you can wear as a cannonball in a pool or in the pool. saddle up to the bar. “Anything goes here at Pit Viper,” adds Boucher. “It’s about celebrating self-expression. I think that’s really what sets us apart. Be exactly who you want to be, own that shit, and have fun while you do! “


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